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Service-Community.net is a Software-as-a-Service for the involvement of customers and employees. It enables them to solve issues based on a self-service and collaborative approach. The solution is fully customizable and whitelabel enabled, so that corporations can seamlessly open up their websites to open and honest dialogues. Nowadays these discussions are often left to Facebook, Twitter or external forums, which often show up on top of google’s search results. Therefore the search engine optimization within our software creates very valuable content and an optimized google indexation that drives new users to the site. In addition call-center agents and product managers become directly and openly involved in the community. They communicate more often with the end customers which leads to more efficient product improvements.